Greg Lav

If you’re unhappy with where you are today, six months is enough time to become completely unrecognizable.Uploaded 11-07-26A different body. A different career. A different environment. A different circle. A completely different mindset.Over the last decade, my wife Mari and I have repeatedly transformed our lives in six-month windows. We packed everything we owned into a blue Toyota, put our dog in the back seat, and moved across the country to build Bloom. Years later, another six-month lock-in helped us close a $90 million transaction, launch Bloom Energy, and change the trajectory of our family and company forever.In this video, I break down what can happen when you stop waiting for certainty, remove the distractions holding you back, and focus completely on one mission. We dive into discipline, monomaniacal focus, physical transformation, personal branding, competition, doubt, building Bloom, and why action is the only way to find the answers.If you’re building a business, changing careers, transforming…

What does it actually take to build a brand that lasts?Uploaded 03-07-26In this video, I sit down with Leo, President of Bloom, while we’re in Greece to answer real questions about business, marketing, money, growth, and what we’ve learned building Bloom over the last eight years.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This Q and A is a behind-the-scenes conversation from our time in Greece, where Leo and I talk through how Bloom went from early scrappy marketing to becoming a real platform brand across supplements, energy drinks, better for you soda, retail, Amazon, Target, Walmart , TikTok Shop, and more.We talk about the early moves that actually worked, like meme page marketing, influencer marketing, community building, and why we cared more about growing the brand than just selling a product. We also get into how we measure whether content is working beyond views, why sales and search volume matter, and what most people misunderstand about building real wealth.IG-…

If you’re building a brand in 2026, TikTok Shop is one of the biggest opportunities right now. In this video I break down how Bloom became one of the top brands on TikTok Shop 10 different times, how affiliates are making real money, and the exact strategy we’d use if we were starting from zero today.Uploaded 15-05-26We also go behind the scenes at the TikTok Shop Summit, meet with CEO of TikTok shop and leadership, and talk about why content + commerce is changing the future of business.Topics- - TikTok Shop affiliate strategy- Building a billion-dollar brand- eCommerce growth in 2026- Creator marketing- Shopify, Amazon and retail growth- How brands go viral on TikTok00:00 How TikTok Shop Changed Everything00:48 How Affiliates Actually Make Money01:05 The Hidden TikTok Shop Growth Hack02:05 Building a Creator Army02:49 Creators Making $50,000+ Selling Bloom04:10 The Biggest Mistake Founders Make05:45 Why Personal Brands Win in 202607:15 How Bloom Became #1 on TikTok Shop07:50 4 Things Every Brand Should Do…

If you're trying to build something meaningful whether that's a business, a career, or simply becoming a better version of yourself I hope this video gives you a head start.Uploaded 26-06-26Over the last decade, my wife Mari and I have built Bloom from a bootstrapped startup into one of the fastest-growing wellness brands in America. Along the way, I've learned that entrepreneurship isn't just about making money. It's about becoming the kind of person capable of building something great.While traveling through Greece, I sat down to answer some of the biggest questions I receive from entrepreneurs and ambitious people around the world. We dive into discipline, consistency, motivation, mental toughness, fear, self-belief, business strategy, wealth, relationships, leadership, fatherhood, and the lessons I wish I understood much earlier in my journey.If you're building a business, growing a personal brand, chasing financial freedom, or simply trying to become the person your future requires, I hope these lessons…

I break down the biggest lessons I learned building a billion-dollar brand in my 20s and what actually mattered, what didn’t, and what I’d do differently if I were starting again today. I share the mindset shifts, risks, and decisions that helped me grow faster as an entrepreneur so you can avoid common mistakes and move forward with clarity earlier in your journey.Uploaded 10-04-26My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from DTC online sales to retail shelves nationwide (Target, Walmart, Sams Club + more). Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/00:00 Why This Changes Everything 02:54…

Entrepreneurship doesn’t make you unbreakable. Uploaded 02-08-26The pressure does.In this video, I share the lessons that built Bloom and the hard mistakes that nearly broke us: why comfort kills urgency, how to build a business that can survive a hit, why your work today may not pay off for 6–12 months, and when you need to stop asking for answers and become your own mentor.You don’t become unbreakable by avoiding hard seasons. You become unbreakable by facing them, learning from them, and building a stronger foundation every time.If you’re building a business, chasing a bigger life, or trying to become the person capable of handling your goals this one is for you.My name is Greg LaVecchia. I’m the CEO and co-founder of Bloom. My goal with this channel is to pass the baton to the next generation of entrepreneurs.If you’re building a business, changing careers, transforming your body, or simply trying to become the person your future requires, I hope this video gives you the push to start today.The people…

Welcome to my $1 million dollar private home gym. This space isn’t just about lifting it about staying sharp, healthy, and locked in while building business and life. I’m walking you through my favorite equipment, how I actually use it day to day, and why taking care of your body pays off way beyond fitness.Uploaded 26-02-26You’ll see everything from strength gear to recovery tools like my hyperbaric chamber, red light sauna, cold plunge, and what’s basically turned into a full wellness sanctuary in the backyard. If you’re into fitness, wellness, entrepreneurship, or high-performance routines, this is a real look behind the scenes. If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights #greglav CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional…

You do not need your entire life to change your entire life.Uploaded 29-07-26You need one decade.One 10-year generational run where you stop negotiating with your potential, lock in, and become the person capable of building the life you actually want.For me, that decade was my 20s.It was not a straight line. For years, we looked like we had no idea what we were doing—because we didn’t. We were making embarrassing content, selling digital products, learning business through failure, and taking swings while almost everyone around us questioned the path.But we kept going.Now at 31, I’m in Greece with my wife, my best friend, our families, and the people I built Bloom with. Not because we got lucky, and not because the road was easy.It happened because we committed to the run.This video is about what becomes possible when you give one decade everything you have. It is about building discipline, staying in the arena, refusing to take your foot off the gas, and understanding that your 20s are not something to…

Most people are not failing because they lack talent.Uploaded 26-07-26They are failing because they were taught to think too small.Somewhere along the way, ambition became something people felt like they needed to apologize for. We were told to be realistic, be content, and stop wanting more. I think that is completely backwards.I would not have built Bloom, helped grow it into a business doing over $600 million a year, or become the man I am today without setting goals that forced me to grow.In this video, I break down the six biggest lessons that have shaped the way I set goals and actually follow through on them.We talk about why you should not feel guilty for wanting more, how to separate who you are today from who you are becoming, why goals are not finish lines, and why announcing your goals can create the accountability you need to actually achieve them.I also share how I think about vision boards, measurable goals, and the smaller goals that eventually lead to something much bigger.I did not start…

This is 24 hours of high-level conversations with entrepreneurs who are actually building, moments that reminded me why the work matters, and a look at a milestone I've been working toward for a long time.If you're chasing something big a business, a life, a version of yourself you haven't met yet this one's for you.Uploaded 11-03-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people…

Most people don’t have an ambition problem. They have a focus problem.Uploaded 05-09-26They’re busy, constantly starting new things, chasing cheap dopamine, saying yes to everything, and wondering why nothing is compounding.A real generational run is built differently.It’s built by learning how to say no. Studying people who are already winning. Doing what you said you were going to do. Staying consistent long enough for your routines to compound. Chasing fulfillment instead of instant validation. And having the patience to stop restarting every six months.In this video, I’m breaking down some of the biggest lessons I’ve learned over the last decade of building Bloom and pursuing my own moonshot.We get into focus, discipline, consistency, productivity, routines, delayed gratification, learning from other entrepreneurs, and why so many ambitious people stay stuck even though they feel like they’re working all the time.If you’re in your 20s or 30s building a business, growing a brand, trying to become an…

What if the biggest risk in your life isn’t failure — it’s regret?Uploaded 16-09-26Seven years ago, Greg Levesque was a nobody with a 2.4 GPA, no money, and no idea how dramatically his life could change. Today, after building Bloom alongside his wife into one of the fastest-growing beverage brands in America, he’s sharing the lessons that shaped the journey.Follow along: https://www.instagram.com/greglav/In this episode, Greg breaks down what it actually takes to pursue something bigger:• Stick to the plan, not your mood• Use being unknown as your advantage• Stop taking advice from people who haven’t done what you’re trying to do• Learn to take L’s without becoming cautious• Accept that bigger goals come with bigger problems• Stop chasing a finish line and start building a life of pursuitYour life can look completely different two years from now.Take your ambition, point it in the right direction, and go after your moonshot.CHAPTERS:0:00 The Cost of Regret2:43 Stick to the Plan, Not Your Mood5:35 The…

A behind-the-scenes look at real conversations shaping modern marketing with Eric HinmanIn this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.Uploaded 18-02-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsightsCEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife…