Greg Lav

What’s one idea from this video you’re taking into your own business? Drop it in the comments.Uploaded 13-10-26Subscribe for more behind the scenes of building Bloom, life as a founder, and everything I’m learning along the way.What do top founders talk about when they get in the same room?Come behind the scenes at Founderland in Malibu as Mari and I connect with the founders behind @George.Heaton , Cadence, PopUp Bagels, @based @ComfrtClothing From workouts with George Heaton to candid conversations about scaling Bloom, this is a look at what we’re building and how we think about what comes next.We talk about starting small, building brands that last, and why you can’t compare your year one business to someone else’s year ten. Being around people who think bigger changes how you see your own opportunities. Hopefully, these conversations do the same for you.00:00 Inside Founderland00:47 Meeting the founders in Malibu02:39 How we built Bloom to compete with bigger budgets04:59 Laying the foundation for a…

🎵 Copyrighted music licensed from Lickd. https://lickd.coUploaded 27-09-26The Difference by Flume, Toro y Moi, https://t.lickd.co/l/YlDN50ewyNg🎵 Copyrighted music licensed from Lickd. https://lickd.coWhat Difference Does It Make? (2011 Remaster) by The Smiths, https://t.lickd.co/l/2nAPLkVwA0R🎵 Copyrighted music licensed from Lickd. https://lickd.coNo Pole by Don Toliver, https://t.lickd.co/l/yGb6woqnDOX Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

After building Bloom into a billion-dollar brand and scaling to over 70,000 retail locations worldwide, I wanted to sit down and share the business lessons that actually mattered.Uploaded 05-06-26In this video, I break down the entrepreneur principles that helped me build Bloom—from scaling before optimizing, trusting conviction over certainty, and reading culture instead of spreadsheets, to why obsession can be an advantage, how to build for massive scale, and the importance of reinvesting in your business before rewarding yourself.Whether you're starting your first company, growing a personal brand, launching a product, building an online business, or trying to become a better entrepreneur, these are the lessons I wish I understood much earlier.Topics covered:• How to scale a business• Entrepreneurship lessons• Business growth strategies• Startup advice for founders• Building a personal brand• Product development and marketing• How to think like a CEO• Business mindset and decision making• Leadership and…

What does it actually take to become disciplined?In this video, I break down some of the most important lessons I've learned in my 20s about discipline, self-control, success, entrepreneurship, confidence, freedom, and building a meaningful life.Uploaded 22-05-26My name is Greg LaVecchia, CEO and Co-Founder of Bloom nutrition. These are lessons I've learned while building businesses, navigating success, and trying to create a life worth looking back on.We live in a world that constantly tells us to chase comfort, convenience, and instant gratification. But the people who build great businesses, great relationships, and great lives learn how to control themselves before they try to control anything else.Follow along - https://www.instagram.com/greglav/I share lessons on:- Why discipline creates freedom- How learning to say no changes your future- Building self-control around your vices- Developing confidence when you have no track record- Why waking up early can accelerate your growth- How pressure, stress,…

If you're in your 20s, the biggest thing you're building isn't your bank account... it's yourself.Uploaded 18-07-26Money can disappear.Businesses can fail.Opportunities come and go.But the person you become while pursuing something meaningful can never be taken away.In this video, I share the lessons I wish someone had taught me much earlier: how your self-talk shapes your future, why your biggest limitations are often internal, how to think from first principles, why saying no creates bigger opportunities, the discipline to delegate, choosing logic over emotion, building teams, killing old identities, and becoming the kind of person capable of building something that lasts.Entrepreneurship isn't valuable because of the money it creates.It's valuable because of the man or woman it forges you into through adversity, risk, failure, and rebuilding.If you're trying to build a business, create financial freedom, become a better leader, or simply become someone your future self would be proud of, I hope these…

If you’re unhappy with where you are today, six months is enough time to become completely unrecognizable.Uploaded 11-07-26A different body. A different career. A different environment. A different circle. A completely different mindset.Over the last decade, my wife Mari and I have repeatedly transformed our lives in six-month windows. We packed everything we owned into a blue Toyota, put our dog in the back seat, and moved across the country to build Bloom. Years later, another six-month lock-in helped us close a $90 million transaction, launch Bloom Energy, and change the trajectory of our family and company forever.In this video, I break down what can happen when you stop waiting for certainty, remove the distractions holding you back, and focus completely on one mission. We dive into discipline, monomaniacal focus, physical transformation, personal branding, competition, doubt, building Bloom, and why action is the only way to find the answers.If you’re building a business, changing careers, transforming…

What does it actually take to build a brand that lasts?Uploaded 03-07-26In this video, I sit down with Leo, President of Bloom, while we’re in Greece to answer real questions about business, marketing, money, growth, and what we’ve learned building Bloom over the last eight years.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This Q and A is a behind-the-scenes conversation from our time in Greece, where Leo and I talk through how Bloom went from early scrappy marketing to becoming a real platform brand across supplements, energy drinks, better for you soda, retail, Amazon, Target, Walmart , TikTok Shop, and more.We talk about the early moves that actually worked, like meme page marketing, influencer marketing, community building, and why we cared more about growing the brand than just selling a product. We also get into how we measure whether content is working beyond views, why sales and search volume matter, and what most people misunderstand about building real wealth.IG-…

If you’re building a brand in 2026, TikTok Shop is one of the biggest opportunities right now. In this video I break down how Bloom became one of the top brands on TikTok Shop 10 different times, how affiliates are making real money, and the exact strategy we’d use if we were starting from zero today.Uploaded 15-05-26We also go behind the scenes at the TikTok Shop Summit, meet with CEO of TikTok shop and leadership, and talk about why content + commerce is changing the future of business.Topics- - TikTok Shop affiliate strategy- Building a billion-dollar brand- eCommerce growth in 2026- Creator marketing- Shopify, Amazon and retail growth- How brands go viral on TikTok00:00 How TikTok Shop Changed Everything00:48 How Affiliates Actually Make Money01:05 The Hidden TikTok Shop Growth Hack02:05 Building a Creator Army02:49 Creators Making $50,000+ Selling Bloom04:10 The Biggest Mistake Founders Make05:45 Why Personal Brands Win in 202607:15 How Bloom Became #1 on TikTok Shop07:50 4 Things Every Brand Should Do…

https://www.instagram.com/greglavslife/?hl=enUploaded 27-03-26I spent 72 hours at Expo West 2026 in Anaheim, California, and it reminded me how big the wellness and CPG world really is.This is the biggest event of the year for natural products, supplements, and consumer brands. Founders, retailers like Amazon, Walmart, and Target, and thousands of entrepreneurs all come together in one place. We walked the floor, met people building amazing things, and showed off Bloom’s nutrition and soda products.What stood out most wasn’t just business. It was seeing how many people are out there building something real. Some founders I met were under 25 already running multi-million-dollar brands. It makes you realize how much opportunity is still out there.This video is a behind-the-scenes look at what Natural Products Expo West 2026 actually feels like.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a…

What does it actually take to launch a consumer brand in a new country?Uploaded 20-06-26In this video, I take you behind the scenes of Bloom's UK launch and share what it looks like to expand a brand internationally in today's digital world.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This vlog follows a full day in London as we meet with journalists, visit retail partners, sit down with the TikTok team, explore distribution opportunities, and discuss the future of global commerce.For years, I viewed international expansion as something that would happen naturally through social media demand. But after spending time on the ground in the UK, seeing the opportunities firsthand, and meeting the people helping us build the brand overseas, I realized how much bigger the opportunity really is.I share lessons on:- Launching a consumer brand internationally- Building a retail strategy that actually works- Why point-of-sale placement matters- The future of TikTok Shop and social commerce- Using…

I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like ⁨@George.Heaton⁩ the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now. Uploaded 02-04-26I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum. I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales…

Welcome to my $1 million dollar private home gym. This space isn’t just about lifting it about staying sharp, healthy, and locked in while building business and life. I’m walking you through my favorite equipment, how I actually use it day to day, and why taking care of your body pays off way beyond fitness.Uploaded 26-02-26You’ll see everything from strength gear to recovery tools like my hyperbaric chamber, red light sauna, cold plunge, and what’s basically turned into a full wellness sanctuary in the backyard. If you’re into fitness, wellness, entrepreneurship, or high-performance routines, this is a real look behind the scenes. If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights #greglav CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional…

I promised myself I’d own this one day… and today it finally happened.In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.Uploaded 06-03-26From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real. follow along- https://www.instagram.com/greglav/Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery 00:00 Car Delivery Day00:35 Renntech Tune Power01:08 Black…

Most people are not failing because they lack talent.Uploaded 26-07-26They are failing because they were taught to think too small.Somewhere along the way, ambition became something people felt like they needed to apologize for. We were told to be realistic, be content, and stop wanting more. I think that is completely backwards.I would not have built Bloom, helped grow it into a business doing over $600 million a year, or become the man I am today without setting goals that forced me to grow.In this video, I break down the six biggest lessons that have shaped the way I set goals and actually follow through on them.We talk about why you should not feel guilty for wanting more, how to separate who you are today from who you are becoming, why goals are not finish lines, and why announcing your goals can create the accountability you need to actually achieve them.I also share how I think about vision boards, measurable goals, and the smaller goals that eventually lead to something much bigger.I did not start…

This is 24 hours of high-level conversations with entrepreneurs who are actually building, moments that reminded me why the work matters, and a look at a milestone I've been working toward for a long time.If you're chasing something big a business, a life, a version of yourself you haven't met yet this one's for you.Uploaded 11-03-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people…

I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.Uploaded 17-03-26We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions…

What if the biggest risk in your life isn’t failure — it’s regret?Uploaded 16-09-26Seven years ago, Greg Levesque was a nobody with a 2.4 GPA, no money, and no idea how dramatically his life could change. Today, after building Bloom alongside his wife into one of the fastest-growing beverage brands in America, he’s sharing the lessons that shaped the journey.Follow along: https://www.instagram.com/greglav/In this episode, Greg breaks down what it actually takes to pursue something bigger:• Stick to the plan, not your mood• Use being unknown as your advantage• Stop taking advice from people who haven’t done what you’re trying to do• Learn to take L’s without becoming cautious• Accept that bigger goals come with bigger problems• Stop chasing a finish line and start building a life of pursuitYour life can look completely different two years from now.Take your ambition, point it in the right direction, and go after your moonshot.CHAPTERS:0:00 The Cost of Regret2:43 Stick to the Plan, Not Your Mood5:35 The…

A behind-the-scenes look at real conversations shaping modern marketing with Eric HinmanIn this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.Uploaded 18-02-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsightsCEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife…